We help clients develop comprehensive marketing strategies in China at the level of corporation, business unit and product line. We can also create and implement the tactical portions tailored to the Chinese market.

·      Market intelligence: requirements, environment, regulation, existing products, competition analysis, etc.

·      TAM and SAM

·      Brand positioning, value proposition. pricing.

·      Resource allocation: sales, MARCOM, application support, service, engineering, etc.

·      Local partner recruiting.