Determine the local market trends and discover points of customer technology inflection. Recommend product features and specifications to best meet the identified market needs.

·       Explain/present client's existing, new and future technologies and products. Understand prospective processes, equipment, unmet needs (current and future), and business potential.

·       Customer Technical Relationship Management, trade shows, conferences, etc.

·       Work with strategic marketing, GTM, and sales channels to form account strategy (focusing on technical selling) and support execution of the strategy.

·       Understand market and customer technology inflections and recommend product features to capitalize on these trends.

·      Indentify key market influencers where applicable.